Big Save Supermarket Considers Legal Action Against Social Media Influencer Jelly Babie
South African influencer Jelly Babie, Sparks Controversy After Insulting a cashier in Mabopane Store
Pretoria, South Africa, April 23, 2024
In a dramatic turn of events, the saga surrounding South African social media influencer Jelly Babie and Big Save supermarket has taken a legal twist. The incident, which occurred at a Big Save outlet in Mabopane, a residential township north of Pretoria, sparked outrage online after a video of Babie’s altercation with a cashier went viral.
The altercation, initially resulting in the suspension of the cashier, identified as Nonhlanhla Mazibuko, by her employer Big Save, has now seen a reversal in the decision. Big Save, in a media release issued today, announced the lifting of Mazibuko’s suspension and declared their intention to pursue legal action against Jelly Babie.
The statement released by Big Save’s management condemned the behavior of the TikTok influencer, emphasizing their commitment to protecting the rights and well-being of their employees. Furthermore, the release highlighted the violation of Mazibuko’s rights and privacy, as she was filmed without her consent, and pledged to support her in determining the appropriate course of action.
Jelly Babie, Sparks Controversy After Insulting a cashier in Mabopane Store
In response to the controversy, Jelly Babie has faced significant repercussions on social media. The influencer, who boasted a following of over 500k on TikTok, has seen a drastic decline in her audience, now standing at a mere 112k followers.
The incident has reignited discussions about the responsibilities of influencers and the consequences of their actions, particularly in interactions with service workers and employees of establishments. Calls for accountability have echoed across social media platforms, with many urging Jelly Babie to publicly apologize to both the cashier and Big Save supermarket.
As the situation continues to unfold, attention remains focused on the legal ramifications for Jelly Babie and the broader implications for social media behavior and accountability.
For further updates on this developing story, stay tuned.
